Sans Normal Bomav 9 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Boutros Angham' by Boutros, 'Foro Sans' and 'Qubo' by Hoftype, 'Mato Sans' by Picador, 'Schnebel Sans ME' and 'Schnebel Sans Pro' by URW Type Foundry, and 'Bartosh' by jpFonts (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, neutral, modern, friendly, clean, pragmatic, versatility, legibility, neutrality, clarity, modernity, rounded, geometric, open apertures, smooth curves, even rhythm.
This is a clean sans with gently rounded geometry and smooth, even strokes. Curves are drawn from near-circular forms, giving letters like C, O, and S a soft, continuous feel, while straight-sided letters (E, F, H, N) stay crisp and unembellished. Counters are generally open and uncomplicated, and terminals appear mostly squared with subtle rounding rather than sharp cuts. Overall spacing and proportions read as balanced and straightforward, with a consistent, workmanlike rhythm across capitals, lowercase, and numerals.
It works well for interface copy, product pages, and general editorial text where a neutral sans is needed. The clear shapes and open counters also suit instructional materials, wayfinding, and presentation decks where quick recognition matters at varying sizes.
The tone is contemporary and approachable, aiming for clarity over personality. Its rounded geometry keeps it from feeling stark or technical, while the restrained details maintain a neutral, professional voice suited to general-purpose design.
The design intent appears to be a versatile, all-around sans that stays out of the way while remaining pleasant to read. By combining geometric roundness with restrained detailing, it targets broad usability across both display lines and continuous text.
The sample text shows steady paragraph color with clear word shapes and no distracting quirks, suggesting a focus on dependable readability. Numerals match the letterforms well, with simple, familiar constructions that keep emphasis even in mixed alphanumeric settings.