Sans Normal Biday 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shelf' by 21Type, 'FF Kievit' and 'FF Legato' by FontFont, 'Linotype Aroma' and 'Linotype Aroma No. 2' by Linotype, 'Marat Sans' by Ludwig Type, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, contemporary, confident, approachable, playful, approachability, display impact, modern clarity, brand warmth, rounded, soft corners, sturdy, clean, compact.
A sturdy rounded sans with thick, even strokes and softly blunted terminals. Curves are generous and smoothly drawn, while joins stay clean and uncomplicated, giving the shapes a solid, contemporary silhouette. Proportions feel compact with relatively wide bowls and minimal contrast between horizontals and verticals; counters remain open enough to keep letters clear at display sizes. The lowercase leans toward single‑storey construction (notably the “a” and “g”), reinforcing a simple, modern rhythm.
Best suited to headlines and short copy where its heavy, rounded forms can deliver clear impact—such as branding, packaging, posters, and wayfinding or signage. It can also work for UI labels or callouts when a friendly, modern voice is desired, though its weight and density suggest using it at larger sizes for optimal clarity.
The overall tone is friendly and approachable, with a confident, no-nonsense weight that reads as modern and informal rather than technical or austere. The rounded finishing and simple lowercase forms add a mildly playful character without turning into novelty.
This design appears intended to provide a contemporary, highly legible sans with softened geometry—combining strong presence with a warmer, more approachable finish. The simplified lowercase and rounded terminals suggest an emphasis on readability and friendly brand tone in display-oriented settings.
The numerals and capitals match the same rounded, heavyweight logic, producing strong word shapes and an even texture in large text. Circular forms like O/Q and 8 emphasize the geometric influence, while diagonals (V/W/X/Y) keep a crisp, energetic presence despite the softened terminals.