Serif Normal Buloj 7 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: posters, headlines, packaging, kids branding, retro signage, playful, retro, friendly, soft, punchy, display impact, friendly tone, retro flavor, soft serifs, rounded, bulbous, bouncy, poster-like, cartoonish.
This serif features chunky, rounded letterforms with soft corners and heavy, blunted terminals that read as cushioned rather than sharp. Serifs are present but minimized into rounded, bracketed nubs, giving the face a decorative, inflated look. Counters are relatively tight in many glyphs, and joins are smooth, producing an overall “molded” silhouette with a lively, uneven rhythm. The lowercase shows single-storey a and g, a compact e with a small eye, and generally stout ascenders and descenders that keep word shapes dense and bold.
Best suited to attention-grabbing display work such as posters, packaging, logos, and playful branding where its rounded serifs and dense color can be a feature. It can also work for short subheads or callouts when ample spacing and size are used to preserve interior clarity.
The overall tone is cheerful and nostalgic, with a toy-like softness that feels more like hand-cut signage or mid-century display lettering than formal book type. Its buoyant shapes and rounded detailing project approachability and humor while still keeping clear, sturdy silhouettes.
The design appears intended to deliver a bold, friendly serif voice with retro character—combining traditional serif cues with softened, inflated forms for maximum impact and charm in display contexts.
In text settings the weight and tight internal space can cause counters and apertures to darken, increasing the compact, inky texture. The numerals follow the same rounded, heavy construction and feel designed to match headlines and short bursts of copy rather than extended reading.