Sans Normal Oslem 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Epoca Pro' by Hoftype and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, straightforward, contemporary, impact, clarity, bold branding, display emphasis, heavy, rounded, compact, soft corners, geometric.
A heavy, rounded sans with compact proportions and simplified, geometric construction. Strokes are consistently thick with minimal contrast, and curves tend toward broad, circular bowls with softly flattened joins. Counters are relatively tight, giving the letters a dense, poster-like color, while terminals are clean and unembellished. The lowercase features single-storey forms (notably a and g), and the numerals follow the same sturdy, rounded logic for a cohesive overall texture.
Best suited for large-size applications where strong presence is desired, such as headlines, posters, branding marks, packaging, and attention-grabbing signage. It can also work for short bursts of text (taglines, calls to action) where density and impact are an advantage.
The font reads as bold and approachable, balancing a friendly roundness with a no-nonsense, high-impact presence. Its dense rhythm and sturdy shapes convey confidence and immediacy, making it feel energetic and modern without becoming playful or decorative.
The design appears intended to deliver maximum impact with a clean, rounded sans structure—prioritizing bold legibility, cohesive geometry, and a friendly but assertive tone for display-forward typography.
In text, the heavy weight produces strong emphasis and clear word shapes, though the tight counters and chunky joins can visually close up at smaller sizes. The design maintains a consistent, geometric voice across letters and figures, supporting a uniform typographic color in headlines and short blocks.