Serif Other Lidu 3 is a very bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, editorial, branding, packaging, dramatic, theatrical, retro, formal, impact, luxury, display, stylization, engraved look, incised, flared, wedge serif, sculptural, high fashion.
This typeface presents a sculptural serif construction with sharply tapered strokes and pronounced wedge-like terminals. Curves are cut with crisp, chiseled transitions that create strong black/white patterning, especially in rounds like O, Q, and 0, where interior counters feel carved rather than smoothly drawn. Serifs are pointed and often flare into the stems, while joins and apertures show deliberate, stylized narrowing that gives the letters an engraved, display-forward rhythm. The overall texture is bold and assertive, with tightly controlled counters and distinctive, angular stress that reads as intentionally decorative rather than purely text-oriented.
Best suited for large sizes where the sharp terminals and carved transitions can be appreciated—headlines, poster typography, magazine covers, and bold editorial layouts. It can also serve in branding and packaging where a dramatic, high-impact serif voice is needed, particularly for luxury, cultural, or theatrical themes. For longer passages, it works more as an accent or pull-quote style than as a continuous reading face.
The tone is commanding and theatrical, with a fashion/editorial energy that feels both classic and stylized. Its sharp, incised details and emphatic shapes convey authority and drama, leaning toward a retro-leaning luxury feel rather than casual friendliness. The font projects a curated, statement-making personality suited to attention-grabbing typography.
The design appears intended to reinterpret a traditional serif with an engraved, wedge-terminal treatment that amplifies contrast and creates memorable silhouettes. Its letterforms prioritize impact and character, aiming for a premium, display-centric voice that stands out in titles and brand marks.
The design’s carved-in effect becomes most noticeable in curved letters and figures, where the contrast and tapering create striking internal shapes and a distinctive rhythm across words. The numerals and capitals carry especially strong presence, while the lowercase maintains the same chiseled language for cohesive display typography.