Sans Faceted Wuvi 7 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype (names referenced only for comparison).
Keywords: sports branding, headlines, posters, esports, packaging, athletic, industrial, techy, assertive, rugged, impact, durability, machined look, sports tone, display clarity, blocky, angular, chamfered, octagonal, compact.
A heavy, block-built sans with sharp planar facets replacing curves, producing octagonal bowls and clipped corners throughout. Strokes are consistently thick with squared terminals and short, angled chamfers that create a machined, stencil-like rhythm without actual breaks. The overall geometry is compact and high-impact, with wide-set uppercase forms, rectangular counters, and simplified diagonals that keep letterforms sturdy and uniform at display sizes.
Best suited to short, high-contrast applications such as headlines, jerseys and athletic marks, esports or gaming graphics, posters, and bold packaging. The dense weight and faceted corners favor medium-to-large sizes where the angular detailing and counters remain clear.
The faceted construction gives the font a sporty, utilitarian voice—confident, tough, and slightly futuristic. Its hard edges and dense color feel at home in contexts that call for strength and immediacy rather than softness or nuance.
The design appears intended to deliver maximum visual impact through geometric, chamfered construction—evoking cut metal, signage, and athletic numerals—while keeping letterforms simple and highly legible in bold display settings.
Round characters like O/0 and C/G read as multi-sided forms with flattened arcs, while diagonals in A, K, V, W, X, Y are deliberately simplified for a rugged, engineered look. Numerals follow the same clipped-corner logic, staying monolinear in feel with squared apertures and strong silhouettes.