Sans Normal Bokid 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Area' by Blaze Type and 'Anthro' by Studio Few (names referenced only for comparison).
Keywords: ui text, product design, signage, headlines, editorial, clean, neutral, modern, functional, friendly, versatility, clarity, modernity, neutrality, geometric, open apertures, rounded terminals, large counters, even rhythm.
A clean sans with broadly geometric construction and smooth, even stroke weight. Round letters like O, C, and G read as near-circular with generous interior counters, while straight-sided forms (E, F, H, N) stay crisp and consistent. Corners are subtly softened and joins feel tidy rather than sharp, producing a calm texture across lines. The lowercase maintains clear differentiation with simple, unembellished shapes and open apertures, and the numerals follow the same straightforward, contemporary logic.
It works well for interfaces, product typography, and general-purpose branding where clean shapes and dependable legibility are needed. The sturdy forms also suit signage and headings, while remaining calm enough for short editorial passages and informational copy.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its geometry and open forms give it a friendly, accessible feel without becoming playful, making it suitable for matter-of-fact communication.
The design appears intended as a versatile, contemporary sans that stays out of the way and reads clearly across a range of everyday settings. Its geometric underpinnings suggest a focus on consistency and modernity, balanced with familiar proportions for comfortable reading.
In the sample text, spacing and rhythm appear even and steady, with strong legibility at larger sizes. The set leans toward a modern, geometric sensibility while preserving familiar letterforms for comfortable reading.