Sans Normal Lomaw 12 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Dez Now Sans' by Dezcom, 'Muller Next' by Fontfabric, 'MVB Embarcadero' by MVB, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, playful, impactful, attention, motion, display, rounded, compact, brash, bouncy, slanted.
A heavy, slanted sans with rounded, swollen curves and a compact internal space that keeps counters small and punchy. Terminals are clean and largely uniform, with smooth joins and occasional wedge-like cut-ins that add snap to the silhouettes. The rhythm is dense and forward-leaning, with sturdy verticals and broad bowls that hold their shape at large sizes. Numerals and uppercase forms read solid and blocky, while lowercase shows a slightly more buoyant, soft-shouldered construction.
Best suited to headlines, posters, and prominent UI moments where bold, slanted emphasis is desired. It works well for energetic branding, sports and fitness communication, packaging callouts, and short promotional copy where impact and a friendly-but-forceful voice are key.
The overall tone is bold and extroverted, with a fast, forward motion from the italic slant and tight, rounded shapes. It feels contemporary and attention-grabbing, balancing friendliness from the curves with a competitive, high-energy stance.
The design appears intended to deliver maximum visual punch with a streamlined, rounded construction and a built-in sense of motion. It prioritizes bold presence and immediate recognizability for display typography and brand marks over quiet, long-form reading.
The strong weight and tight counters make the face most comfortable when given generous size and spacing; in paragraphs it reads as a display style with a deliberate, graphic density. The letterforms maintain a consistent rounded motif across caps, lowercase, and figures, creating a cohesive, logo-ready texture.