Serif Normal Vedal 7 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: editorial, magazines, book text, display headings, luxury branding, refined, literary, classic, high-fashion, refined text, editorial tone, classic authority, premium finish, hairline serifs, bracketed serifs, vertical stress, crisp, elegant.
A high-contrast serif with a crisp, vertical rhythm and finely drawn hairline serifs. Curves and bowls are smooth and controlled, with pronounced thick–thin transitions and slightly bracketed joins that keep the design readable despite the delicate finishing. Capitals feel stately and proportioned for display, while the lowercase maintains a steady, traditional cadence with compact terminals and clean apertures. Numerals follow the same refined contrast and appear well suited to text settings where a classical tone is desired.
Well suited to magazine typography, literary publishing, and long-form editorial layouts where an elegant, classical texture is desired. It also works effectively for high-impact headings, pull quotes, and refined branding applications that benefit from crisp contrast and a sophisticated finish.
The overall tone is polished and formal, evoking editorial typography and heritage bookwork. Its sharp contrast and tidy detailing give it a composed, premium voice that reads as cultured and aspirational rather than casual.
Designed to deliver a conventional, literary serif voice with heightened refinement—balancing traditional proportions with sharper contrast and delicate details for a contemporary editorial feel.
The italics are not shown; the presented style relies on contrast and fine serifs for character, so it benefits visually from adequate size and spacing in longer passages. The figures and punctuation match the serifed texture, reinforcing a consistent page color.