Sans Contrasted Wite 7 is a regular weight, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, editorial, branding, posters, packaging, fashion, refined, dynamic, contemporary, editorial voice, luxury feel, expressive italic, modern elegance, calligraphic, diagonal stress, tapered strokes, open apertures, rounded terminals.
A slanted, high-contrast sans with a distinctly calligraphic construction and diagonal stress. Strokes taper sharply into hairlines, with fuller verticals and smooth, rounded joins that create an elegant rhythm across words. Letterforms are slightly condensed in feel with generous internal space, and curves are drawn with a supple, continuous motion rather than rigid geometry. The overall texture is crisp and lively, with consistent italic angle and carefully controlled thick–thin transitions across caps, lowercase, and figures.
Best suited to headlines, subheads, pull quotes, and other display-forward editorial settings where contrast and slant can carry personality. It also fits premium branding and packaging that needs a modern, upscale voice. For longer passages, it will work most comfortably at moderate sizes with sufficient line spacing to preserve the fine hairlines.
The font reads polished and fashion-forward, balancing refinement with a sense of speed and sophistication. Its sharp hairlines and sweeping diagonals evoke luxury branding, magazine typography, and modern editorial styling rather than utilitarian signage. The tone is confident and stylish, with a subtle dramatic flair from the contrast.
The design appears intended to bring an italic, calligraphic elegance into a sans framework, offering a contemporary alternative to traditional serif italics for editorial and brand applications. Its controlled contrast and tapered strokes prioritize expressive word shapes and visual sophistication.
The capitals show strong, sculpted silhouettes and pronounced tapering that can create striking word shapes at display sizes. Lowercase forms maintain clarity through open counters, while the numerals share the same elegant contrast and slant, supporting consistent typographic color in mixed text. Hairline details suggest it benefits visually from adequate size and clean reproduction.