Print Hurut 7 is a bold, narrow, medium contrast, italic, normal x-height font.
Keywords: sports branding, posters, headlines, event promo, packaging, sporty, energetic, retro, dynamic, bold, impact, speed, attention, branding, display, condensed, forward-leaning, angular, chiseled, stencil-like.
A condensed, forward-slanted display face with chunky strokes and subtly varied widths across glyphs. Letterforms are built from angular, cut-in terminals and sharp notches that create a chiseled, almost stencil-like texture, while counters stay compact and squared-off. Curves are tightened into oblique ovals and clipped corners, producing a consistent, speed-driven rhythm. The lowercase is simple and upright-in-structure but keeps the same slanted stress and cut terminals, with a single-storey a and g and a compact, utilitarian figure set.
Best suited to high-impact applications such as sports identities, team apparel graphics, event posters, and promotional headlines where the slant and carved details can read clearly. It can also work for energetic packaging, esports or fitness marketing, and short UI labels or badges when set large enough to preserve the interior shapes.
The overall tone is fast, punchy, and competitive, evoking athletic branding and action-forward headlines. Its slanted stance and carved details feel assertive and mechanical, with a retro-industrial edge that reads as bold and energetic rather than delicate or formal.
The design appears intended to deliver a sense of speed and impact through condensed proportions, a consistent forward lean, and signature cut-in terminals that give the letters a crafted, aggressive finish. The goal seems to be immediate attention and strong motion cues in display typography.
The distinctive notched terminals and slanted verticals create strong word-shapes at larger sizes, but the tight apertures and compressed counters suggest it will be most effective where impact matters more than small-size clarity. Numerals follow the same clipped, angled logic, reinforcing a cohesive, poster-like texture.