Sans Normal Egmow 9 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, ui labels, presentations, posters, modern, airy, clean, friendly, calm, readability, modern tone, subtle emphasis, versatility, rounded, humanist, open apertures, single-story a, single-story g.
This is a slanted sans with smooth, rounded construction and a clean, even rhythm. Curves are generous and continuous, with open apertures in letters like c, e, and s, giving the face an airy texture. Terminals are simple and unembellished, and joins stay tidy without sharp angular breaks. Proportions feel balanced and contemporary: uppercase forms are straightforward and geometric-leaning, while the lowercase shows a more humanist feel with single-story a and g, plus a softly curved descender on y. Numerals are similarly streamlined, with an open 4 and rounded bowls that keep the texture consistent.
It suits brand identities that want a modern, approachable voice, as well as editorial sidebars, pull quotes, and short-form headings where a slanted sans adds energy without becoming loud. The clear numerals and open lowercase forms also make it a good fit for UI labels, dashboards, and presentation typography where a clean, contemporary italic is useful for emphasis.
The overall tone is contemporary and approachable, with a gentle dynamism from the consistent slant. It reads as calm and neat rather than emphatic, making it feel friendly and service-oriented. The rounded forms and open counters give it a welcoming, non-technical character while still staying polished.
The design appears intended to provide a versatile italic sans with smooth, rounded geometry and high readability in both isolated characters and continuous text. Its restrained detailing and open shapes suggest a focus on everyday clarity and a contemporary, friendly tone for general-purpose communication.
Spacing appears comfortably open in running text, supporting a light, breathable color on the page. The italic angle is steady across uppercase, lowercase, and figures, and the shapes maintain clarity at display sizes without relying on decorative quirks.