Serif Flared Ughe 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau (names referenced only for comparison).
Keywords: editorial, headlines, book text, branding, packaging, classic, bookish, formal, traditional, stately, heritage tone, strong readability, editorial authority, display impact, bracketed serifs, flared terminals, ink-trap hint, robust, crisp.
A robust serif with bracketed, gently flared terminals and compact, confident letterforms. Strokes are largely even, with subtle modulation and soft joining into the serifs that keeps the texture steady in continuous text. Counters are moderate and the curves are full, while details like the ear and terminals show slight sharpening that adds definition. The numerals and capitals feel solid and slightly condensed in presence, producing a dense, authoritative rhythm.
Well suited to editorial typography—magazines, newspapers, and book work—where a strong serif texture is desirable. It also performs effectively in headlines, pull quotes, and heritage-leaning branding or packaging that benefits from a sturdy, classic voice.
The overall tone is traditional and institutionally minded, suggesting editorial seriousness and heritage. Its sturdy shapes and restrained detailing read as dependable and formal rather than playful, with a subtle old-style warmth.
The design appears intended to deliver a traditional serif voice with extra sturdiness and clear, flared finishing, balancing classical proportions with a darker, more emphatic text color. It prioritizes consistent rhythm and a confident presence for both reading and display settings.
In the sample text, the color stays dark and consistent, with clear word shapes and stable spacing that supports long lines. The flared stroke endings and bracket transitions are noticeable at display sizes and remain coherent when set in paragraphs.