Sans Superellipse Ugmab 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'Innova' by Durotype, 'Panton' by Fontfabric, 'Tenorite' by Microsoft Corporation, and 'Bitner' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, friendly, punchy, modern, confident, impact, energy, approachability, modernization, display, rounded, oblique, soft corners, compact bowls, wide curves.
A very heavy oblique sans with rounded-rectangle construction and consistently softened corners. Strokes stay broadly uniform, with thick terminals and minimal contrast, creating a dense, energetic texture. Curves skew toward superelliptical bowls (notably in O, Q, 0, 8, 9), while straight strokes keep a slightly compressed, forward-leaning stance. Counters are moderate for the weight, and joins are sturdy, giving the letters a compact, resilient silhouette that holds up well at large sizes.
Best suited to headlines, posters, and short bursts of copy where strong presence and speed-forward styling matter. The weight and rounded geometry also make it a good fit for branding, packaging, and athletic or lifestyle graphics that want a bold, friendly voice.
The overall tone is bold, upbeat, and contemporary, with a forward motion from the slant and a friendly approachability from the rounded geometry. It reads as assertive without feeling sharp or aggressive, balancing impact with softness.
The design appears intended to deliver maximum impact in an oblique, rounded sans format—prioritizing thick, stable shapes and smooth superelliptical curves for a contemporary, approachable display voice.
The numerals mirror the letterforms’ rounded-rectangle logic, with a clean, open 4 and a broad, stable 0. Lowercase shapes keep the same robust rhythm, with simple, sturdy forms and minimal detailing that emphasizes legibility over calligraphic nuance.