Script Emje 2 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, headlines, posters, invitations, friendly, retro, casual, warm, approachable, handcrafted feel, friendly tone, display clarity, retro charm, rounded, looping, bracketed serifs, soft terminals, playful.
A slanted, script-influenced design that mixes upright caps with more cursive lowercase forms. Strokes are smooth and rounded with moderate contrast, and many letters finish in curved, slightly flared terminals that suggest pen movement rather than rigid geometry. Uppercase characters read bold and simplified with gently rounded corners, while lowercase shows more calligraphic structure, including looped descenders and occasional entry/exit strokes that create a lively rhythm. Figures are sturdy and straightforward, matching the overall softness and maintaining clear silhouettes at display sizes.
Works best in branding and packaging where a warm, handcrafted feel is desired, and in headlines or short phrases where its expressive lowercase can carry the tone. It can also suit invitations, menu covers, and promotional materials that benefit from a friendly, retro-leaning script impression.
The overall tone feels friendly and lightly nostalgic, with a handwritten polish that reads informal but intentional. Its rounded curves and looping details give it an upbeat, personable voice suited to cheerful messaging rather than strict corporate minimalism.
Likely designed to deliver a readable, contemporary take on handwriting with enough cursive motion to feel personal, while keeping capitals and numerals simple for clarity. The aim appears to balance charm and legibility, offering a script flavor without becoming overly ornate.
The design’s character comes from the contrast between the clean, almost sans-like capitals and the more flowing lowercase, creating a distinctive mixed-mode texture in lines of text. Curves are emphasized throughout, and joins stay smooth, keeping the style cohesive even when letterforms vary in how script-like they appear.