Sans Superellipse Magir 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Neuron' by Corradine Fonts, 'Klint' by Linotype, 'Amfibia' and 'Karibu' by ROHH, and 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, stickers, playful, friendly, chunky, retro, cartoon, impact, approachability, display, geometric softness, rounded, soft, puffy, compact, blocky.
A heavy, rounded sans with superelliptical construction: bowls and counters are based on rounded-rectangle geometry, producing broad curves with flattened sides. Strokes are monoline and strongly softened at terminals, with minimal detailing and closed, sturdy forms. The lowercase has a large x-height and compact ascenders/descenders, while capitals are wide and squat in feel due to the generous corner rounding and thick joins. Spacing appears fairly tight and the counters stay relatively small, giving text a dense, poster-like color.
Best suited to short, high-impact settings such as headlines, posters, product packaging, labels, and bold brand marks where its rounded mass can be a feature. It can also work for playful UI moments (badges, buttons, callouts) when used at larger sizes and with comfortable spacing.
The overall tone is approachable and upbeat, with a toy-like softness and a confident, chunky presence. Its rounded rectangles and simplified shapes evoke a retro sign-painting and cartoon-title energy rather than a neutral, corporate voice.
The design appears intended to deliver maximum visual impact with a friendly, softened silhouette, using superelliptical forms to stay geometric while avoiding sharpness. It prioritizes bold presence and characterful rhythm for display typography over delicate detail or text-length economy.
Distinctive superellipse shaping is especially noticeable in letters with straight-sided curves (like C, G, O, U), and the numerals follow the same softened, blocky logic for a cohesive set. The weight and tight internal space suggest it will read best when given ample size or generous tracking in longer lines.