Sans Normal Vegup 1 is a bold, narrow, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, energetic, sporty, confident, contemporary, dynamic, space saving, display impact, motion, modern branding, lively tone, slanted, condensed, rounded, brisk, punchy.
This typeface is a slanted, condensed sans with rounded bowls and a smooth, brush-like modulation that gives strokes a subtly tapered feel. Curves are clean and continuous, with compact counters and tight sidebearings that create an efficient, vertical rhythm. Uppercase forms are streamlined and slightly squared in places, while lowercase shows more calligraphic movement—especially in letters like a, g, and y—adding personality without becoming decorative. Numerals follow the same forward-leaning, compact build for consistent color in text and display.
It works best for headlines, posters, and short promotional copy where its condensed footprint and dynamic slant can add impact. The strong, unified texture also suits branding and packaging, particularly for energetic or performance-oriented themes, and it can serve as a punchy secondary face paired with a calmer text font.
Overall, it conveys speed and momentum, pairing a sporty, action-oriented tone with a modern, approachable finish. The strong slant and compact build read as assertive and promotional, while the rounded shapes keep it friendly rather than harsh.
The design appears intended to deliver a fast, contemporary voice in a space-saving width, combining a clean sans foundation with subtle calligraphic shaping to add motion and distinctiveness in display settings.
The forward lean is pronounced and consistent across cases, and the tight spacing plus compact apertures produce a dark, unified texture at larger sizes. Some letterforms feature distinctive terminals and angled joins that enhance motion and help the font stand out in branding contexts.