Slab Normal Gave 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, logos, friendly, retro, punchy, playful, rugged, impact, clarity, approachability, nostalgia, blocky, softened, chunky, bracketed, high-ink.
A heavy, blocky slab serif with broad proportions and a compact, high-impact silhouette. Strokes are thick and uniform with minimal contrast, and the serifs read as bold, squared terminals with gentle bracketing that softens the corners. Counters are relatively tight and rounded, producing dense color on the page, while curves (C, O, S) feel slightly inflated and sturdy. Overall spacing looks generous for such a heavy style, helping large-set words stay legible despite the mass.
Best suited for headlines, posters, and display settings where a bold slab voice is needed quickly and clearly. It also fits packaging and signage that benefit from sturdy letterforms and strong recognition at a distance, and can work well for logo wordmarks that want a friendly, retro-leaning solidity.
The tone is confident and approachable, with a slightly nostalgic, poster-like presence. Its chunky slabs and softened joins give it a friendly, down-to-earth character rather than a formal or academic one.
The design appears intended to deliver maximum impact with a straightforward slab-serif structure, balancing rugged blockiness with softened shaping to remain approachable in display use.
The weight distribution and stout serifs create strong horizontal emphasis, and the rounded bowls keep the texture from feeling rigid. Numerals match the letterforms in heft and simplicity, reinforcing a consistent, headline-forward rhythm.