Script Atmah 10 is a regular weight, very narrow, medium contrast, italic, short x-height font.
Keywords: headlines, packaging, posters, social media, greeting cards, friendly, casual, playful, crafty, warm, handmade feel, friendly display, informal branding, expressive lettering, brushy, rounded, bouncy, informal, lively.
A casual, brush-pen style script with a forward slant and softly rounded terminals. Strokes show subtle pressure modulation, with thicker downstrokes and lighter entry/exit strokes, and occasional tapering that mimics quick marker or brush lettering. The letterforms are compact with a relatively small x-height and lively baseline behavior, and widths vary noticeably from glyph to glyph, enhancing the hand-drawn rhythm. Counters are open and shapes are simplified rather than highly flourished, keeping the texture readable while still expressive.
This font is well suited to short-to-medium display text where a handmade voice is desired—headlines, posters, packaging labels, invitations, greeting cards, and social media graphics. It works best at sizes where the stroke modulation and tapered terminals remain clear, rather than in long body copy.
The overall tone is approachable and upbeat, like hand-lettered signage or a personal note. Its slightly bouncy rhythm and brushy texture add energy without feeling overly formal, giving it a friendly, handmade character.
The design appears intended to capture the spontaneity of quick brush lettering while maintaining consistent, font-ready shapes for everyday display use. It balances expressive stroke behavior with simplified forms to stay legible and versatile across casual branding and editorial accents.
Spacing and joins appear designed for a natural handwritten flow, but the connections are not overly intricate, making the script feel modern and practical. Numerals follow the same casual brush logic, with rounded forms and varied stroke endings that match the letters.