Sans Normal Boboh 4 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Astoria Sans' by Alan Meeks and 'Gill Sans MT WGL' and 'Gill Sans Nova' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, signage, presentations, editorial, modern, neutral, clean, friendly, functional, versatility, clarity, modern utility, geometric coherence, geometric, rounded, open apertures, even rhythm, crisp terminals.
This typeface is a clean, geometric sans with broad circular bowls and smoothly drawn curves paired with straightforward vertical stems. Strokes stay visually even, with minimal modulation, and terminals are mostly clean-cut rather than tapered. Counters are generous and round (notably in C, O, and Q), and the lowercase shows a single-storey a and g with compact, rounded forms. Overall spacing and rhythm feel even and stable, with clear, unembellished shapes and a balanced, contemporary proportion set.
It suits interface typography, product and corporate branding, and wayfinding where clarity and a contemporary voice are needed. The consistent shapes and open counters also make it a solid choice for presentations and general editorial layouts, especially at small to medium sizes.
The tone is modern and neutral with a mild friendliness coming from its rounded geometry and open interior spaces. It reads as practical and straightforward rather than expressive, making it feel calm, dependable, and broadly applicable.
The design appears intended as a general-purpose, contemporary sans that prioritizes clarity and geometric coherence. Its simple, rounded construction suggests an aim for versatility across both display settings (headings, labels) and everyday text applications without calling attention to itself.
Several letters lean toward simple, constructed geometry (wide rounds and consistent join behavior), while diagonals in V/W/X and the angled leg in R add crispness and structure. Figures are clear and sturdy, with rounded forms that align well with the letterstyle.