Sans Normal Itmaw 10 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection, 'Miedinger' by Canada Type, and 'Midnight Sans' by Colophon Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sports, bold, sporty, futuristic, industrial, confident, impact, modernity, clarity, presence, extended, geometric, rounded corners, high impact, chunky.
A heavy, extended sans with geometric construction and rounded inner counters. Strokes are uniformly thick with low modulation, producing solid, blocky silhouettes. Curves are built from broad arcs and soft corners, while diagonals and terminals are clean and decisive, often cut with subtle angles that sharpen the overall rhythm. The lowercase is compact and sturdy with a tall x-height and simple, open forms; numerals match the same wide, weighty proportions for consistent color in display settings.
Best suited to big, high-impact settings such as headlines, branding marks, posters, sports graphics, and product packaging where width and weight can do the work. It can also function for short UI labels or signage when set with comfortable tracking, but it is primarily a display face rather than a text workhorse.
The tone is assertive and modern, with a tech-forward, athletic energy. Its wide stance and dense weight feel confident and attention-grabbing, reading as contemporary, industrial, and slightly futuristic rather than friendly or delicate.
The design appears intended to deliver maximum presence with a clean, geometric voice—balancing softened curves with strong, extended proportions for contemporary display typography. It aims for legibility at large sizes while projecting a confident, high-performance personality.
Spacing appears generous enough to keep counters readable despite the mass, and the wide proportions create a strong horizontal emphasis. The design maintains consistent curvature and corner treatment across letters and figures, giving headlines a cohesive, engineered look.