Serif Normal Vava 3 is a regular weight, narrow, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, packaging, luxury, fashion, classic, elegant, refinement, prestige, clarity, drama, modernity, crisp, delicate, formal, polished, precise.
This serif presents a delicate hairline-to-stem contrast with vertical stress and finely tapered terminals. Serifs are thin and precise, often finishing in sharp, wedge-like points, while curves transition quickly into narrow joins, producing a crisp, sculpted rhythm. Proportions are compact and tall-leaning, with tight apertures and a clean, high-definition look that reads as formal and polished in text and display settings alike.
Well suited to magazine and newspaper-style headlines, fashion and beauty branding, and premium packaging where a crisp, elevated tone is needed. It also performs effectively for pull quotes, titling, and short editorial passages at generous sizes where its fine hairlines and sharp serifs can remain clear.
The overall tone is refined and editorial, with a sense of fashion-forward sophistication. Its sharp contrast and crisp detailing create a confident, high-end mood that feels poised and carefully styled rather than casual.
The design appears intended to deliver a luxurious serif voice by combining extreme stroke modulation with controlled, upright construction. It aims to feel contemporary and sharp while retaining classical book-serif discipline in structure and spacing, producing a striking, high-contrast texture on the page.
The numerals and capitals show prominent thick–thin transitions that create a strong vertical rhythm, and the punctuation and small details remain thin and pointed, reinforcing the high-definition, engraved feel. In longer text, the overall color stays light and airy, with contrast driving much of the character.