Sans Normal Bulew 14 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body copy, corporate branding, signage, data display, modern, neutral, clean, friendly, versatility, legibility, neutrality, modernization, geometric, open apertures, round terminals, even rhythm, high legibility.
This typeface presents a clean sans-serif construction with rounded, geometric curves and largely uniform stroke weight. Counters are roomy and circular in letters like O and Q, while straight-sided forms such as H, N, and E keep a crisp, engineered feel. Terminals are mostly blunt with gently rounded joins, giving the shapes a smooth, un-fussy finish. Spacing and overall rhythm read steady in text, with clear distinctions between similar forms (notably I/l, 0/O, and 1).
It works well for interface typography, product and corporate communication, and general-purpose editorial use where clarity and consistency matter. The balanced shapes and open counters also suit signage and informational graphics, and the straightforward numerals are appropriate for tables, dashboards, and other data-heavy settings.
The overall tone is contemporary and pragmatic, with a mild warmth coming from the rounded bowls and smooth curve transitions. It feels straightforward and dependable rather than expressive, lending itself to calm, modern communication.
The design appears intended as a versatile everyday sans: stable proportions, uncomplicated letterforms, and a smooth, geometric skeleton that stays unobtrusive in continuous reading. It prioritizes legibility and neutrality while keeping just enough roundness to avoid a stark or technical feel.
The numerals follow the same rounded, geometric logic as the letters, with open, readable forms and minimal ornamentation. Uppercase shapes feel slightly more geometric and architectural, while the lowercase maintains a simple, utilitarian texture in paragraphs.