Sans Normal Osbup 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspen', 'Kakadu', 'Marat Sans', and 'Niko' by Ludwig Type; 'Akagi' and 'Akagi Pro' by Positype; and 'Mynor' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, impact, clarity, modernity, approachability, simplicity, geometric, compact, rounded, blocky, high impact.
A heavy, geometric sans with broad, rounded bowls and squared-off terminals that keep the silhouettes compact and dense. Curves are smooth and near-circular, while joins and corners stay crisp, creating a clean, utilitarian rhythm. Counters are relatively tight for the weight, and forms like the lowercase a and g are single-storey, reinforcing a contemporary, simplified construction. Numerals are sturdy and uniform, matching the letterforms’ wide strokes and stable, upright stance.
Best suited for headlines, big typographic statements, and short bursts of copy where weight and presence are beneficial. It works well in branding and packaging that need a confident, contemporary voice, and in signage or UI callouts where strong letterforms help maintain legibility at a distance.
The tone is bold and pragmatic with a friendly edge—more about clarity and punch than refinement. Its chunky proportions and rounded geometry give it an approachable, everyday modern feel while still reading as assertive and attention-grabbing.
Likely designed to deliver maximum impact with a clean, geometric construction—prioritizing boldness, simplicity, and quick recognition over delicate detail. The single-storey lowercase forms and compact counters suggest an intention toward a modern, approachable display workhorse.
The overall color is very dark and even, with minimal modulation, so it holds together as solid shapes at display sizes. The design favors simple, closed forms and short apertures, which can feel compact and powerful in headlines but may appear dense in long paragraphs.