Script Ekkad 7 is a bold, narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, retro, confident, playful, handmade, hand-lettered feel, display impact, approachable tone, smooth connectivity, rounded, brushy, monoline-ish, bouncy, smooth.
A connected script with a pronounced rightward slant and rounded, brush-like strokes. Letterforms are compact and slightly condensed, with smooth, continuous joins and soft terminals that often finish in small hooks or teardrop-like ends. Stroke contrast is modest, reading more like a pressure-brush or marker style than a sharp pointed-pen script, and the overall rhythm is lively with gentle baseline bounce and generous curves in bowls and loops. Capitals are simplified and legible, leaning toward cursive forms rather than ornate swashes.
This script is well suited to short display text such as logos, product packaging, café or boutique branding, posters, and social graphics. It works best where a warm, handwritten voice is desired and where sizes are large enough to preserve the smooth joins and rounded details.
The font feels upbeat and personable, with a casual confidence that suggests hand lettering made for attention-grabbing phrases. Its smooth connections and rounded forms give it a welcoming, approachable tone, while the steady weight adds a bold, poster-ready presence.
The design appears intended to deliver a bold, friendly hand-lettered script that stays readable while still feeling personal and crafted. It prioritizes flowing connectivity, rounded forms, and a consistent, brush-like texture for expressive display typography.
Spacing appears naturally cursive, with joins that keep words flowing without becoming overly ornate. Ascenders are tall and looped in places (notably in letters like l and f), while counters stay open enough for readability at display sizes.