Serif Normal Muliv 10 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, book covers, packaging, luxury, formal, classic, theatrical, prestige, emphasis, clarity, elegance, authority, crisp, tapered, sharp serifs, elegant, dramatic contrast.
A high-contrast serif with sharp, tapered serifs and pronounced thick–thin modulation throughout. The letters show a vertical, steady posture, with wedge-like finishing strokes and crisp joins that keep the texture clean and decisive. Proportions feel classical but stylized: capitals are elegant and commanding, and the lowercase forms balance compact bowls with energetic diagonals, producing a lively, glossy rhythm in text.
Well-suited for magazine and newspaper-style headlines, fashion and beauty branding, book jackets, and premium packaging where a refined voice is needed. It can also work for pull quotes, section heads, and short-form editorial text where the crisp contrast and sharp serifs can be appreciated at comfortable sizes. For long passages at small sizes, the dramatic contrast suggests using it more as a headline or subhead companion rather than dense body copy.
This typeface projects a poised, editorial confidence with a distinctly formal, cultivated tone. The strong contrast and crisp terminals create a sense of refinement and ceremony, while the slightly dramatic silhouettes lend a subtly theatrical, fashion-forward edge.
The design appears intended to deliver an elevated, prestige-driven voice for display and prominent text, using strong contrast and sharp serif detailing to create impact without sacrificing legibility. Its controlled upright stance suggests a focus on authoritative reading, while the stylized stroke endings add a more distinctive, contemporary polish than purely bookish serifs.
The figures and capitals carry a stately presence, with pointed serifs and clean curves that keep numerals and uppercase copy looking authoritative. Overall spacing and rhythm in the sample text read as structured and intentional, emphasizing contrast-driven sparkle across lines.