Serif Other Ihfa 10 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, packaging, branding, posters, book covers, playful, storybook, rustic, whimsical, friendly, add personality, evoke vintage, handmade feel, display impact, bracketed, flared, calligraphic, rounded, soft terminals.
A decorative serif with sturdy, slightly condensed proportions and softly swelling strokes. Serifs are small and rounded with a gently bracketed, flared feel, and many terminals finish in bulb-like teardrops or curls that suggest pen-formed shaping. Curves are full and slightly irregular in a controlled way, giving the outlines a lively rhythm rather than strict geometric precision. Uppercase forms are confident and compact, while the lowercase shows distinctive personality in letters like a, g, y, and the looping, descending j; figures follow the same soft, curled terminal logic for a cohesive texture.
Best suited to headlines, titles, packaging, and brand marks where its curled terminals and flared serifs can read clearly. It also fits book covers, children’s or folk-themed materials, and short editorial pull quotes where a friendly, vintage-leaning texture is desirable.
The overall tone is warm and characterful, reading as old-timey and handmade without becoming distressed. Its bouncy curves and curled terminals create a friendly, storybook mood that feels inviting and slightly theatrical.
The design appears intended to blend traditional serif structure with a hand-drawn, calligraphic finish, prioritizing charm and recognizability over strict neutrality. Its consistent terminal motifs and compact stance suggest a display-focused serif meant to add personality and a touch of nostalgia.
The face builds a strong silhouette at display sizes, with prominent rounded details that become the main identifying feature across both letters and numerals. Spacing appears open enough to keep the dense, dark strokes from clogging, though the decorative terminals remain the primary visual event in running text.