Sans Other Abkem 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Grupi Sans' by Dikas Studio, 'Vilanders' by Edignwn Type, 'Bourton' and 'Bourton Hand' by Kimmy Design, 'MVB Diazo' by MVB, and 'Marquee' by Pelavin Fonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, chunky, bouncy, retro, cartoonish, attention, approachability, handmade feel, retro flavor, fun tone, rounded, irregular, soft-cornered, bulbous, quirky.
A heavy, rounded sans with subtly irregular geometry and a lively, hand-cut feel. Strokes stay largely monolinear, but terminals and joins show purposeful wobble and soft, chamfer-like facets that keep shapes from feeling purely geometric. Counters are compact and often asymmetrical, with slightly pinched apertures and uneven curvature that creates a buoyant rhythm. The lowercase leans toward single-storey forms with friendly, open silhouettes, while uppercase letters read blocky and robust with simplified construction.
Best suited for short, high-impact text such as headlines, posters, packaging callouts, and brand marks that want a friendly, characterful voice. It also fits children’s media, games, event graphics, and retro-inspired promotional design where a bold, approachable texture is desirable.
The overall tone is cheerful and informal, with a quirky, slightly mischievous energy. Its chunky forms and uneven contours evoke mid-century poster lettering and cartoon title cards, prioritizing personality over precision.
The design appears intended to deliver maximum visual punch while retaining warmth and charm through rounded forms and controlled irregularity. It aims to feel handmade and expressive without becoming chaotic, maintaining clear letter recognition in display sizes.
Spacing appears generous in display settings, helping the dense black shapes stay legible. The numerals and capitals share the same playful irregularity, giving headlines a consistent, handcrafted texture across mixed-case and alphanumeric use.