Slab Square Ogpa 10 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, branding, rugged, retro, confident, folksy, sturdy, high impact, vintage print, signage strength, friendly authority, blocky, bracketed, softened, ink-trap feel, heavy serifs.
A sturdy slab serif with heavy, square-ended serifs and subtly rounded joins that keep the forms from feeling purely geometric. Strokes are thick and confident with moderate contrast, and many terminals flare into broad slabs that read clearly at display sizes. The letterforms show a slightly irregular, softly swollen quality—suggestive of vintage printing—while maintaining consistent structure and strong vertical stress. Counters are generous for the weight, and the overall rhythm is wide and emphatic, with sturdy caps and compact, punchy lowercase.
Best suited to display typography where its chunky slabs and wide stance can carry the composition—headlines, poster work, storefront or wayfinding-style signage, and bold packaging. It can also add a vintage editorial flavor to short bursts of text such as pull quotes or section headers, where the dense color becomes a deliberate stylistic choice.
The font projects a bold, no-nonsense personality with a nostalgic, workmanlike tone. It feels rooted in traditional signage and old-school print, balancing seriousness with a friendly, slightly quirky warmth.
The design appears intended to deliver maximum impact with a classic slab-serif foundation, combining strong, squared serifs with softened, slightly organic shaping for a retro print feel. It prioritizes presence and readability in larger sizes while preserving a distinctive, characterful texture.
In text settings, the heavy serifs and wide proportions create a strong horizontal texture and high impact, especially in headlines. The numerals are weighty and stable, matching the caps in presence and reinforcing the robust, poster-ready voice.