Serif Normal Yameg 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, reports, branding, classic, literary, formal, refined, readability, tradition, editorial tone, timelessness, authority, bracketed, oldstyle, calligraphic, sharp serifs, balanced.
This serif face shows classic, bracketed serifs with a sculpted, slightly calligraphic stroke that creates gentle modulation rather than extreme contrast. Capitals are stately and open, with wedge-like terminals and crisp joins, while the lowercase keeps a steady rhythm and a moderately sized x-height. Curves are smooth and generous (notably in C, O, and e), counters stay open, and spacing reads even in continuous text. Details like the angled leg on R, the pointed diagonal energy in V/W, and the flowing tail on Q add a traditional, bookish character without becoming decorative.
Well suited to long-form reading such as books, essays, and editorial layouts where a classic serif texture supports comfortable scanning. It also works for headlines, subheads, and institutional materials—annual reports, programs, and formal branding—where a traditional, cultivated voice is desirable.
The overall tone feels traditional and trustworthy, with a polished, literary seriousness. It reads as refined and established—suited to contexts that want authority and clarity rather than novelty.
The design appears intended as a conventional, versatile text serif that balances warmth and formality. Its moderate modulation, open counters, and disciplined serif treatment aim to produce an even reading rhythm while still offering enough personality for display-sized editorial typography.
The italics are not shown; the roman design carries subtle, pen-influenced tapering and sharp, triangular terminals that give headings a slightly chiseled snap. Numerals appear proportional and serifed, matching the text color and maintaining a classic page texture.