Sans Normal Pyrib 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Kohinoor Rounded Arabic' and 'Kohinoor Rounded Greek' by Indian Type Foundry and 'MC Logith' by Maulana Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, children’s media, friendly, playful, approachable, chunky, soft, friendly impact, soft geometry, bold legibility, rounded, blunt terminals, compact, bouncy, high legibility.
A heavy, rounded sans with thick, even strokes and generous curves throughout. Corners are broadly softened and terminals are blunt, creating a pill-like finish on many stems and arms. Counters are relatively open for the weight, and the overall rhythm is compact and sturdy, with simple geometric construction and minimal stroke modulation. The lowercase shows single-storey forms (notably the a and g), while figures are bold and rounded, with clear differentiation and a stable baseline presence.
Best suited for headlines and short-to-medium display text where strong presence is needed: branding marks, packaging, posters, and social graphics. It can also work well for playful editorial callouts or children’s-focused materials where a friendly, rounded voice is desired.
The overall tone is warm and informal, with a cheerful, contemporary feel. Its softened geometry and chunky weight convey friendliness and approachability more than precision or austerity, making it read as welcoming and slightly whimsical.
Likely designed to deliver maximum impact with a soft, approachable personality, combining sturdy, high-weight letterforms with rounded geometry for a modern, friendly display voice.
In text, the dense weight creates strong color and impact, while the rounded shaping helps prevent the forms from feeling harsh. The wide, simple shapes and open apertures keep it readable at display sizes, and the numerals match the letters in softness and visual heft.