Sans Normal Vemej 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Caldina' by Artegra, 'Clarina Sans' by Asritype, 'Akzidenz-Grotesk Next' by Berthold, 'Normaliq' by Differentialtype, 'EB Corp' by Eko Bimantara, 'Epoca Pro' by Hoftype, 'NuOrder' by The Northern Block, and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, sportswear, sporty, friendly, dynamic, modern, approachable, emphasis, impact, motion, approachability, modern branding, rounded, oblique, soft corners, compact, clean.
A slanted sans with heavy strokes and smoothly rounded joins that keep corners soft rather than sharp. Letterforms are compact and slightly condensed in feel, with sturdy verticals and broad curves that stay consistent across the set. The italic angle is even and deliberate, creating a forward rhythm without introducing calligraphic contrast. Counters are open and geometric, and numerals follow the same rounded, sturdy construction for a cohesive texture in lines of text.
Well-suited to headlines, logos, and short messaging where a lively, forward-leaning emphasis is useful. It can support branding and packaging that want a modern, upbeat tone, and works especially well in sports, fitness, and casual lifestyle applications. In longer passages it will feel assertive, making it best for subheads, pull quotes, and highlighted text.
The overall tone is energetic and upbeat, with a sporty, contemporary voice that feels friendly rather than aggressive. Its forward lean adds motion and urgency, while the rounded shaping keeps it approachable and informal.
The font appears designed to deliver strong impact with a sense of motion, pairing a robust stroke with rounded, friendly geometry. Its consistent oblique construction suggests an intention to provide built-in emphasis for contemporary display and brand uses.
The design reads best as a display-leaning italic: the weight and slant create a strong silhouette, while the compact proportions help words hold together tightly. Round characters like O/Q and the curved terminals give the face a soft, resilient presence that stands out in short phrases.