Sans Normal Olnav 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Futura EF' by Elsner+Flake; '35-FTR' by ILOTT-TYPE; 'Futura Now' by Monotype; and '-OC Format Collage', '-OC Format Sans', and '-OC Pajaro' by OtherwhereCollective (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, confident, approachable, playful, approachability, brand voice, high impact, clarity, rounded, geometric, soft corners, clean, sturdy.
A heavy, rounded sans with geometric construction and softly eased corners throughout. Curves are broad and smooth, joins are clean, and terminals tend to feel gently blunted rather than sharply cut. The lowercase is compact and sturdy with large bowls and open apertures, while the uppercase maintains simple, even geometry and consistent stroke mass. Numerals follow the same robust, circular logic, producing a cohesive, contemporary texture across mixed-case settings.
This font suits display-driven work where clarity and personality are needed: headlines, branding systems, posters, packaging, and storefront or wayfinding signage. It also works for short UI labels and social graphics when a friendly, modern voice is desired, especially at medium-to-large sizes.
The overall tone is friendly and contemporary, balancing solidity with a soft, welcoming finish. Its rounded forms and even rhythm read as approachable and upbeat, while the weight and calm geometry keep it assertive and dependable.
The design appears intended to deliver a contemporary geometric sans with a softened, rounded feel—combining strong presence with an approachable character for brand-forward communication.
Counters stay generous for a bold style, helping retain clarity at larger display sizes. Round letters (like O/C/G) emphasize near-circular shapes, while diagonals (like V/W/Y) keep a crisp, energetic stance without feeling aggressive.