Sans Contrasted Sera 3 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: branding, headlines, posters, packaging, logotypes, contemporary, playful, confident, graphic, friendly, distinctive branding, friendly modernity, display impact, geometric clarity, rounded, geometric, soft terminals, large counters, closed apertures.
This typeface is a sans with a sturdy, geometric foundation and visibly modulated strokes. Curves are broad and smoothly drawn, while straight strokes tend to terminate with softened, slightly rounded ends rather than crisp cuts. The lowercase shows single‑storey forms (notably a and g) and generous counters, giving the design an open, airy feel even at heavier sizes. Many letters feature subtly closed apertures and a distinctive internal shaping in bowls (seen in C/G/O and similar forms), creating a recognizable rhythm across both cases. Numerals follow the same rounded, bowl-forward construction with compact joins and consistent visual weight distribution.
Best suited to branding systems, logotypes, and headline typography where its distinctive bowls and rounded geometry can carry a strong visual signature. It should also work well for packaging and poster work that benefits from a friendly, contemporary voice. In longer passages, it will be most effective when ample size and spacing are available so the inner contours and contrast remain clear rather than visually busy.
The overall tone is modern and approachable, mixing a clean, contemporary silhouette with quirky, characterful details. Its rounded geometry and prominent counters read as friendly and inclusive, while the sharpness of some joins and the strong, graphic presence keep it assertive. The distinctive inner contours add a playful, branded feel without tipping into novelty.
The design appears intended to offer a modern sans that feels approachable and memorable, using rounded geometry and consistent, recognizable bowl construction to create a branded texture. Its letterforms prioritize visual personality and strong silhouette over neutrality, aiming to stand out in display and identity contexts while remaining broadly readable.
The sample text shows strong headline presence and clear word-shape, with particularly impactful round letters and smooth, continuous curves. Some forms (like the single-storey g and the bowl-heavy lowercase) stand out as signature features, suggesting the design is meant to be recognizable in display settings. The contrast and internal shaping can create prominent dark/light patterning, which becomes part of its visual identity at larger sizes.