Serif Flared Upliz 13 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Proza' by Bureau Roffa, 'Beorcana Pro' and 'Beorcana Std' by Terrestrial Design, and 'Angie Sans Std' by Typofonderie (names referenced only for comparison).
Keywords: book text, editorial, longform reading, branding, invitations, warm, literary, humanist, classic, readable warmth, humanist tradition, crafted texture, text-first design, flared ends, calligraphic, soft serifs, open apertures, organic.
This typeface is a serifed design with gently flared stroke endings that read like softened, bracketless serifs. Letterforms show a mildly calligraphic construction: strokes swell subtly through curves and taper into terminals, creating a lively texture without strong contrast. Capitals are spacious and slightly splayed, with rounded bowls on C, G, and O and understated, wedge-like feet on many stems. Lowercase has a steady, readable rhythm with open counters, a single-storey g, and modestly angled terminals; figures are oldstyle-leaning in feel with curved strokes and varied widths that sit comfortably in text.
It performs well in continuous reading contexts such as books, essays, and editorial layouts where its open forms and calm rhythm support legibility. The warm, crafted detailing also suits identity work, packaging, and event materials when a classic but personable serif is desired.
Overall it feels warm and literary, combining a traditional bookish tone with a hand-touched, humanist softness. The flared endings add a crafted, slightly historical flavor without becoming ornate, keeping the voice approachable and contemporary enough for general reading.
The apparent intention is to deliver a readable serif with a subtly calligraphic, flared-terminal character—bridging traditional text typography and a more handmade, expressive surface. It aims for comfort and warmth in body copy while retaining enough presence for headings and pull quotes.
The design’s slightly irregular stroke energy (especially in diagonals and curved joins) gives paragraphs a gentle, organic movement. Round letters stay smooth and generous, while verticals remain firm, producing a balanced page color that avoids stiffness.