Sans Normal Arkuh 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Qubo' by Hoftype, 'Tabac Sans' by Suitcase Type Foundry, and 'Aircrew' by Vanarchiv (names referenced only for comparison).
Keywords: ui text, websites, product design, presentations, signage, neutral, modern, clean, utilitarian, friendly, utility, readability, neutrality, clarity, modernism, geometric, monoline, open counters, even color, crisp terminals.
This sans serif shows a largely geometric construction with smooth circular bowls and straight-sided verticals that create an even, steady typographic color. Strokes are monolinear and low in contrast, with clean, mostly square-cut terminals and gently rounded joins. Curves are generous and open—especially in C, S, and the lowercase bowls—while diagonals (V, W, X, Y) feel crisp and firmly anchored. The overall proportions are straightforward and balanced, producing clear letterforms with comfortable spacing and legible counters.
It performs well for everyday typography where clarity and consistency matter: UI labels, web and app copy, dashboards, product documentation, and straightforward branding systems. The clean outlines and open shapes also suit signage and large-format informational use where quick recognition is important.
The tone is neutral and contemporary, prioritizing clarity over personality. Its rounded geometry adds a mild friendliness, but the overall impression remains practical and businesslike—well-suited to interface and information-forward design rather than decorative display.
The design appears intended as a general-purpose, modern sans serif built around geometric forms and predictable rhythm. Its emphasis on even stroke weight, open counters, and restrained detailing suggests a focus on reliable readability across common design contexts.
The uppercase set reads stable and orderly, while the lowercase maintains simple, familiar shapes with an easy reading rhythm. Numerals are clean and uncomplicated, matching the same geometric logic and consistent stroke treatment seen in the letters.