Print Rirad 12 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: packaging, posters, headlines, kids, social media, playful, friendly, casual, bubbly, handmade, handwritten feel, approachability, display impact, informal tone, rounded, brushy, soft, chunky, informal.
This typeface has a rounded, brush-pen feel with smooth, slightly irregular stroke edges and a consistent forward slant. Forms are open and plump, with generous curves, softened corners, and minimal sharp terminals. Stroke weight stays fairly even throughout, while letter widths vary to create a lively rhythm. The overall silhouette is compact and sturdy, and the numerals follow the same soft, hand-drawn construction for a cohesive set.
Well suited to short, attention-grabbing copy such as packaging titles, café or boutique signage, posters, and social media graphics. It also fits playful editorial callouts and kid-oriented materials where a friendly, handmade tone is desirable. For best clarity, it works most confidently at display sizes rather than long paragraphs.
The tone is warm and upbeat, reading as approachable and conversational rather than formal. Its bouncy, slightly exaggerated shapes give it a lighthearted, crafty character that feels personable and expressive.
The design appears intended to mimic confident marker or brush handwriting in a clean, repeatable way, prioritizing charm, warmth, and immediacy. Its rounded construction and consistent slant aim to deliver a bold, friendly voice that feels personal and informal.
Round counters and wide curves keep the texture dark and smooth at display sizes, while the slanted construction adds motion. Some glyphs show intentional, hand-made quirks that enhance charm but also make the texture more animated than a conventional text face.