Sans Normal Hylam 7 is a light, very wide, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, playful, approachable, retro, approachability, informality, display clarity, handmade feel, rounded, monoline, humanist, soft, bouncy.
A rounded, monoline sans with an energetic rightward slant and soft, brush-like terminals. Curves are built from broad ovals and open bowls, giving letters an airy, horizontally expanded feel, while straight strokes remain gently tapered rather than rigid. Counters are generous and apertures stay open (notably in C, S, and e), supporting clarity despite the informal stroke behavior. Overall widths vary by character, producing a lively rhythm and slightly hand-drawn texture across words and lines.
Best suited to branding and packaging where an approachable, handcrafted tone is desired, as well as posters, headers, and short display copy that benefits from its wide, relaxed stance. It can also work in social content and quotes where a friendly, informal texture helps the message feel personal.
The tone is warm and informal, with a playful, slightly retro sign-painter vibe. Its rounded geometry and easy slant read as friendly and conversational rather than technical or corporate, lending text a personable, spontaneous character.
The design appears intended to deliver a soft, contemporary rounded sans feel with a hand-drawn looseness—combining simple geometric bowls with human, slightly irregular stroke endings to keep text lively and welcoming.
Uppercase forms lean toward simple, rounded constructions (oval O/Q, curved G, soft-shouldered M/N), while lowercase includes single-storey a and g and a compact, open e that reinforces the casual voice. Numerals echo the same oval/arc construction, with smooth, sweeping curves and minimal sharp corners that keep the texture consistent in mixed alphanumeric settings.