Serif Normal Morin 12 is a regular weight, wide, very high contrast, upright, normal x-height font visually similar to 'Passenger Display' by Indian Type Foundry, 'Gerard Display' by Rafael Jordan, and 'Mencken Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, magazine, branding, packaging, posters, editorial, luxury, classic, dramatic, refined, elegance, editorial impact, premium branding, classic revival, display clarity, hairline serifs, bracketed serifs, ball terminals, calligraphic, crisp.
A sharply modeled serif with pronounced thick–thin modulation and crisp, tapered hairlines. Serifs are fine and mostly bracketed, with pointed wedge-like terminals that give the strokes a carved, high-fashion finish. Capitals feel broad and steady with generous inner counters, while the lowercase shows a traditional rhythm with compact joins and rounded bowls; several glyphs introduce teardrop/ball terminals (notably on forms like a, f, j, and y). Numerals echo the same contrast and finish, with elegant curves and delicate entry/exit strokes that read best when given space.
Well suited for headlines and large-scale typography in magazines, lookbooks, and cultural/editorial layouts. It can also support upscale branding and packaging where an elegant, high-contrast serif is desired, and for posters or title treatments that benefit from dramatic stroke modulation.
The overall tone is polished and editorial, projecting sophistication and a slightly dramatic, couture sensibility. Its extreme refinement and sharp terminals lend it a premium, formal voice rather than an everyday utilitarian one.
Likely designed to deliver a contemporary take on a classic high-contrast book/display serif, emphasizing elegance, sharpness, and strong typographic hierarchy. The detailing of terminals and the controlled, traditional structure suggest an intention to feel timeless while still reading as modern and fashion-forward.
In text, the strong contrast creates a lively shimmer and clear hierarchy, especially at display sizes. The combination of broad proportions and hairline detailing rewards higher-resolution output and ample leading, where the delicate serifs and thin strokes can stay distinct.