Serif Flared Demi 15 is a very light, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, editorial design, fashion branding, luxury packaging, posters, elegant, editorial, refined, fashion, contemporary, luxury tone, display clarity, editorial voice, modern classic, flared terminals, hairline serifs, vertical stress, airy, delicate.
A delicate serif design with pronounced thick–thin contrast and a predominantly vertical axis. Strokes taper into fine hairlines and finish with subtly flared, calligraphic-looking terminals rather than blunt slab endings, giving the outlines a crisp, sculpted feel. Proportions are compact and disciplined, with tall caps, relatively small counters in some letters, and a steady, measured rhythm that stays clean in both uppercase and lowercase.
Best suited to large sizes where the hairlines and flared endings can remain crisp: magazine headlines, section openers, boutique branding, perfume/cosmetics packaging, and refined posters. It can work for short text passages in print-oriented layouts when set with comfortable tracking and line spacing, but it reads most confidently as a display serif.
The overall tone is poised and upscale, mixing classical serif manners with a modern, razor-sharp refinement. Its lightness and polished finishing convey luxury and restraint, with a fashion and magazine sensibility rather than a warm, bookish one.
The design appears intended to deliver a contemporary high-fashion serif voice: extreme contrast, precise curves, and flared terminals that nod to calligraphic influence while maintaining a controlled, modern silhouette.
Round forms (C, O, G, 0) show clean, high-contrast curves with thin joining points, while the lowercase includes distinctive, slightly calligraphic details (notably in a, g, y, and j) that add personality without becoming ornamental. Numerals follow the same hairline-and-flare logic, reading as elegant display figures more than utilitarian UI digits.