Script Otmum 7 is a bold, very narrow, medium contrast, upright, short x-height font.
Keywords: branding, packaging, posters, headlines, social media, playful, friendly, casual, retro, lively, hand-lettered feel, approachability, display impact, compact headlines, brushy, rounded, bouncy, expressive, looped.
A compact, brush-pen script with rounded terminals and softly swelling strokes that mimic marker pressure. Letterforms are mostly connected in text, with occasional breaks and brisk entry/exit strokes that keep the rhythm quick and handwritten. Caps are tall and simplified, often starting with a strong vertical or curved lead-in and finishing with small hooks or teardrop-like ends. Counters are small and forms are slightly condensed, giving words a tight, energetic texture while maintaining a consistent baseline and steady slant.
Well-suited to short, attention-grabbing text such as brand marks, product packaging, café/market signage, posters, and social graphics. It performs best at display sizes where the brush texture, loops, and tight counters remain clear, and where its lively rhythm can act as a focal point.
The font reads warm and personable, with a buoyant cadence that feels informal and conversational. Its looping joins and chunky brush shapes evoke a hand-lettered, mid-century sign/packaging spirit—more cheerful than elegant, and more expressive than strict.
Designed to emulate quick brush lettering with confident strokes and friendly, rounded connections, aiming for approachable display typography rather than formal penmanship. The condensed, energetic shapes suggest an intention to fit impactful words into compact spaces while retaining a handcrafted feel.
Joins are smooth and rounded rather than sharply calligraphic, and many strokes end in soft bulb terminals that add character at display sizes. The numeral set follows the same brush logic, with simple, legible shapes and a hand-drawn bounce that matches the letters.