Sans Normal Ufmom 2 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, posters, packaging, editorial, fashion, luxury, dramatic, refined, display elegance, editorial impact, brand sophistication, modern refinement, crisp, elegant, sculptural, calligraphic, high-end.
This typeface is built around strong thick–thin modulation with hairline joins and crisp, clean terminals. Curves are smooth and expansive, while verticals and main strokes carry the visual weight, creating a pronounced, polished rhythm. Details like the sharp, triangular apex on the A, the fine diagonal in K and X, and the delicate, tapered joins in letters such as S and a emphasize precision and a slightly calligraphic construction. Spacing reads open and generous, supporting large, display-oriented settings while keeping counters clear.
Best suited to headlines, deck copy, and short passages where contrast and shape can be appreciated at size—such as magazine layouts, fashion lookbooks, brand identities, and premium packaging. It can also work for pull quotes and titling where a refined, dramatic voice is desired.
The overall tone feels editorial and high-end, with a dramatic contrast that suggests fashion, culture magazines, and luxury branding. The sharp hairlines and sculpted curves add sophistication and a sense of ceremony, giving headlines an assertive, curated presence.
The design appears intended to deliver a contemporary, high-contrast display voice that feels refined and modern while borrowing cues from calligraphic stress and editorial typography. Its wide, open forms and crisp hairlines prioritize impact and elegance in prominent typographic moments.
Uppercase forms feel particularly monumental due to their tall proportions and stark stroke contrast, while the lowercase maintains an elegant, readable flow with compact joins and neatly controlled apertures. Numerals echo the same contrast and tapering, with distinctive, stylish curves that lean toward display use rather than utilitarian UI settings.