Script Gotu 10 is a very bold, wide, medium contrast, italic, short x-height font.
Keywords: logos, headlines, posters, packaging, apparel, playful, retro, cheerful, friendly, bouncy, display impact, handmade feel, retro styling, brand warmth, rounded, swashy, chunky, soft terminals, looped.
A heavy, brushlike script with rounded forms and soft, bulbous terminals. Strokes are smoothly modeled with a clear slant and modest internal contrast, giving the letters a painted, one-pass feel rather than sharp pen modulation. Capitals are broad and decorative with generous entry/exit strokes, while lowercase shows compact bowls, looped ascenders/descenders, and a lively baseline bounce. Counters are small to medium and the overall color is dense, creating strong silhouettes that read best at display sizes.
Best suited for branding and display typography where its bold, rounded script can carry personality—such as logos, product packaging, posters, menu headers, and apparel graphics. It also works well for short pull quotes or social graphics, where the heavy strokes and swashy capitals can be given room to breathe.
The font conveys a warm, upbeat personality with a distinctly nostalgic, sign-painting flavor. Its chunky curves and swashy movement feel approachable and fun, suggesting casual confidence rather than formality. The rhythm is energetic and slightly whimsical, making it well suited to friendly, attention-getting messaging.
The design appears intended to emulate a confident, hand-rendered brush script with an emphasis on strong silhouettes and decorative capitals. It prioritizes charm and impact over restrained text economy, aiming for quick recognition and a friendly, retro-leaning voice.
Numbers match the rounded, weighty construction, with simplified, highly legible shapes and consistent stroke endings. Spacing appears intentionally loose in display settings to accommodate the large swashes and keep letterforms from visually clumping in dense text.