Serif Other Fuma 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, book covers, branding, posters, headlines, classic, bookish, quirky, old-world, heritage feel, add character, editorial voice, vintage nuance, bracketed serifs, flared joins, calligraphic, tapered strokes, wedge terminals.
This serif design combines crisp, bracketed serifs with subtly flared joins and tapered stroke endings, creating a lively, slightly calligraphic silhouette. Curves are broad and smooth, while verticals stay firm, producing a steady rhythm with occasional idiosyncratic details in terminals and joins. Uppercase forms read as traditional and stately, while the lowercase shows more personality through gently irregular stroke shaping and distinctive terminal treatments, giving text a textured, humanized color rather than a purely mechanical feel. Figures follow the same sharp-yet-rounded logic, with strong contours and clear, oldstyle-influenced character.
Well-suited to editorial typography where a classic serif voice is desired with extra character—magazine features, essays, and cultural writing. It can also work effectively for book covers, identity systems, and headline or poster typography where its distinctive terminals and sculpted serifs can be appreciated.
The overall tone is literary and refined, but not austere—there’s a deliberate touch of eccentricity that feels reminiscent of vintage book typography and display titling. It suggests heritage and authority while staying approachable, with enough charm to feel curated rather than strictly utilitarian.
The design appears intended to reinterpret a traditional serif model with subtly unconventional construction—keeping familiar proportions and readability while adding individualized terminals and flared, calligraphic shaping to create a memorable catalog or literary tone.
In paragraph settings the face maintains good continuity, but the expressive terminals and slightly unconventional details become more apparent at larger sizes, where the design’s decorative intent reads most clearly. The mix of sturdy structure and nuanced stroke finishing helps it bridge between text-oriented serif expectations and a more characterful, boutique look.