Sans Superellipse Hokuv 3 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, signage, confident, modern, friendly, impactful, sporty, impact, approachability, modernity, clarity, systematic, rounded, blocky, geometric, compact, high-ink.
A heavy, rounded sans with superelliptical construction: bowls and counters read as softened rectangles, and terminals are cleanly squared with generous corner radii. Strokes are broadly uniform, producing dense, high-coverage letterforms with compact apertures and sturdy joins. The lowercase keeps a straightforward, single-storey feel for key shapes, while curves (C, G, O, S) maintain consistent rounding and a stable, even rhythm. Numerals are similarly bold and simple, with clear, poster-friendly silhouettes.
This font is well suited to headlines and display settings where strong presence is needed, such as branding, packaging, sports or tech-themed graphics, and short calls-to-action. It can also work for signage and UI labels at larger sizes where its dense shapes and rounded corners remain crisp and readable.
The overall tone is assertive and contemporary, with a friendly softness from the rounded geometry. It feels energetic and approachable rather than delicate, projecting clarity and confidence in short, high-impact messages.
The design appears intended to deliver maximum impact with a controlled, geometric softness—combining sturdy, wide proportions with rounded-rectangular forms to create a modern, approachable display voice.
Spacing appears tight and efficient, emphasizing a packed, headline-driven texture; the large x-height and substantial counters help preserve legibility despite the heavy weight. The rounded-rectangle logic stays consistent across caps, lowercase, and figures, giving the design a cohesive, system-like appearance.