Slab Square Ahpy 7 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Berthold Corporate E' by Berthold and 'Corporate E' and 'Corporate E WGL' by URW Type Foundry (names referenced only for comparison).
Keywords: body text, editorial, books, magazines, reports, scholarly, traditional, authoritative, calm, readability, editorial voice, stability, clarity, slab serifs, bracketed, open counters, sturdy, crisp.
This typeface is a serif design with pronounced slab-like serifs and mostly flat, squared terminals. Strokes are relatively even with only modest modulation, giving the letters a sturdy, consistent color. The serifs are generally bracketed, and the curves in letters like C, G, O, and e remain smooth and open, supporting clear interior counters. Proportions lean toward a classic bookish structure, with wide, stable capitals and straightforward lowercase forms; figures are clean and readable with uncomplicated construction.
It suits long-form reading environments such as book interiors, magazine articles, reports, and other editorial layouts where a firm serif presence helps structure paragraphs. The sturdy slabs also make it effective for headings, pull quotes, and captions that need a clear, anchored voice.
The overall tone feels editorial and dependable, pairing a traditional reading voice with a slightly mechanical crispness from the squared terminals. It projects clarity and authority without becoming ornate, making it feel composed and practical.
The design appears intended to deliver a robust, legible serif texture for continuous text, combining traditional proportions with squared, slab-like finishing to maintain clarity and consistency across sizes.
Spacing and rhythm read as steady and even in the sample text, with a consistent baseline and restrained detailing. The lowercase a is double-storey, and the g is single-storey, reinforcing a familiar text-oriented feel while keeping the texture clean.