Sans Normal Pumet 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Soft' and 'Dexa Pro' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, logos, playful, friendly, chunky, cheerful, soft, approachability, impact, playfulness, display emphasis, rounded, bubbly, blunt terminals, compact, heavy.
A heavy, rounded sans with compact proportions and softly squared counters. Strokes are thick and even, with blunt, rounded terminals and minimal modulation, creating a smooth, rubbery silhouette. Curves dominate the construction (notably in C, G, O, S, and 8), while joins and corners are generously filleted, keeping the texture dense and uniform. The lowercase shows single-storey forms (a, g) and a short, sturdy feel; punctuation-like details (dots on i/j) are circular and prominent.
Best suited to short, high-impact settings such as headlines, posters, product packaging, and brand marks where a friendly, bold voice is needed. It can work for playful UI headings or badges, but the dense letterforms are more effective in display sizes than in long passages.
The overall tone is warm and approachable, with a toy-like, friendly presence. Its bouncy shapes and dense weight read as informal and upbeat, leaning toward fun, casual messaging rather than strict seriousness.
The design appears intended to deliver maximum impact with a soft, approachable personality—combining a strong, blocky footprint with rounded geometry for a modern, playful display sans.
At text sizes the strong weight and tight interior spaces produce a dark, poster-like color, while the rounded shapes keep it from feeling aggressive. Numerals are similarly chunky and rounded, matching the alphabet closely for cohesive display use.