Serif Normal Uplel 2 is a regular weight, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, branding, posters, elegant, classic, formal, dramatic, condensed elegance, editorial voice, luxury tone, headline impact, didone-like, hairline serifs, vertical stress, crisp, refined.
A condensed serif with pronounced thick–thin contrast and crisp, finely tapered hairline serifs. The letterforms show a strong vertical emphasis and sharp joins, with smooth, bracket-free finishing that keeps counters open despite the narrow proportions. Curves and terminals feel carefully controlled and clean, producing a bright rhythm in text with clear punctuation and compact spacing.
Best suited to headlines, decks, and pull quotes where its condensed proportions and high contrast can be appreciated. It works well for magazine layouts, fashion and beauty branding, cultural posters, and packaging that benefits from a refined, high-end voice.
The overall tone is polished and fashion-forward, with a poised, classical confidence. Its stark contrast and condensed stance create a slightly dramatic, display-oriented sophistication that reads as premium and editorial.
The design appears intended to deliver a classic, high-contrast serif look in a space-saving, vertical format, prioritizing elegance and impact in display typography while remaining coherent in short text passages.
Tall capitals and compact widths create a tight, vertical texture, while the high-contrast strokes can appear delicate at small sizes or on low-resolution surfaces. Numerals follow the same refined, condensed logic and sit comfortably alongside the uppercase in headline settings.