Sans Normal Rukoy 3 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, clean, friendly, contemporary, calm, approachable, versatility, legibility, approachability, modern clarity, rounded, open forms, soft terminals, humanist, airy.
This typeface has smooth, rounded construction with gently tapered strokes and softened terminals that keep the forms feeling open and readable. Curves dominate the design, and counters in letters like O, e, and g are generous, giving the text an airy rhythm. The lowercase shows a single-storey a and g, with a modest, rounded shoulder on n and m and a straightforward, open e. Uppercase proportions are even and modern, with simple diagonals on A, V, W, and Y and a clean, slightly curved leg on R; numerals follow the same rounded logic with a clear, open 2 and 3 and a balanced 8.
It works well for interface copy, product copy, and general editorial text where a clean, pleasant texture is important. The open forms and calm rhythm also suit wayfinding and signage, as well as brand systems that want a contemporary but approachable voice.
The overall tone is modern and easygoing, with a friendly neutrality that avoids sharpness or severity. Its rounded shapes and open counters give it an approachable, everyday feel suited to clear communication rather than display theatrics.
The design intent appears to be a versatile, modern sans with softened geometry—prioritizing legibility and a friendly reading experience while maintaining a clean, contemporary presence across headlines and continuous text.
Spacing appears comfortable in paragraph settings, and the letterforms maintain consistent roundness across cases, helping mixed-case text feel cohesive. The design favors clarity through simple joins and unobtrusive details, keeping texture smooth at larger text sizes.