Sans Normal Asbiz 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'EQ' by Cadson Demak, 'EB Corp' by Eko Bimantara, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui design, app interfaces, branding, signage, presentations, modern, friendly, clean, neutral, techy, legibility, versatility, modernity, approachability, rounded, geometric, crisp, open, high legibility.
A rounded, geometric sans with smooth, circular curves and straightforward, mostly monoline construction. Counters are open and generously sized, and joins are clean with little to no modulation, giving the letters a crisp, even color in text. Terminals tend toward softly squared or subtly rounded finishes, balancing precision with approachability. The lowercase shows a single‑storey “a” and “g,” while the overall spacing and proportions support clear word shapes and steady rhythm across lines.
Well suited to user interfaces, dashboards, and product surfaces where clarity and neutrality are priorities. Its rounded geometry also works for modern branding, packaging, and wayfinding that benefit from a clean, friendly voice. In longer passages it maintains a steady, readable texture, especially for short-to-medium body copy and display text in digital contexts.
The tone reads contemporary and dependable, with a friendly, accessible feel coming from the rounded geometry. It suggests modern product design and interface clarity rather than editorial sophistication or historical reference.
Likely designed as a versatile, contemporary workhorse: a geometric sans that stays approachable through rounded forms, prioritizing legibility, consistency, and clean rendering across common sizes and uses.
Numerals appear clear and practical, with simple forms and open interior space that should hold up well at small sizes. Overall shapes lean more geometric than humanist, keeping a consistent, rational structure across the set.